giclee printing advice
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Giclee

I have a college degree in Commercial Photography from Brooks Institute in Santa Barbara. After graduating in 1994 I moved to Los Angeles and took jobs working for service bureaus, pre-press houses and large photo labs as a high end digital retoucher/color specialist. In 1994 we acquired the Iris 3047, considered the first giclée printer. Since then my work has been assisting the most prestigious ad agencies, artists and photographers with their imaging needs in New York and Los Angeles. I have a long list of clients, all well known names in advertising, art and photography.


Giclée has opened a new frontier not just for better reproductions but also for more creative imaging. When working with photographer who paid big money to make traditional sepia and duotone fiber based prints, we were able to introduce giclée and computer imaging to create and quickly modify these effects. The acceptance of these methods was instant. No more waiting for days to see a sepia or otherwise toned fiber base print; the artist could sit down with us, look at the changes on the computer and even see the giclée in half an hour.

 


With the development of better digital cameras, in conjunction with artists' desire to market their work with profit growth in mind, the giclée printing field is bound to expand. We plan to cater to these fields by offering incentives and networking to help our customers. At a local level, we are already implementing these strategies. Giclée offers the highest quality in rendition and materials.
After working for companies for more than a decade I started a giclée printing service. We have constantly grown and count satisfied clients across the country.
 

The aim of this website is to inform about this exciting new medium which can expand the income of many artists. The labor involved in making originals is many times not reflected in the price. In addition, the reproduction of artwork was only the realm of wealthy artists who could afford to pay thousands of dollars to go to press. Giclée can then be a great equalizer!