GICLEE
ABOUT WHY GICLEE IS GICLEE RIGHT FOR YOU? CERTIFICATE OF AUTHENTICITY DO IT YOURSELF? MARKETING GICLEES PRICING
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Giclee - Art Related directory and marketing |
Would you like to be listed in the directory?. Please put a link on your site with the following code: <a href="http://www.greatgiclee.com" target="_blank"><strong>Giclee No PR0 sites, please. E-mail us with your information and link location and we will reciprocate. Giclee marketingIn the past lithography and traditional printing methods were used if the artist wanted to market reproductions of original artwork. While effective, these methods had serious drawbacks: First and foremost, a high output number would compromise the value of any reproduction. Second, the quality of 4 color copies limited the color rendition of such reproductions. Also, the choice of substrates was dismal compared to Giclée. The advent of high-end digital printmaking has opened a new world for artists: more paper choices, better color, limited production. On a pure marketing standpoint, artists who have shows and lectures can now suggest giclees to potential buyers. Collectors in particular want to buy art that is not made in mass quantities. When buying a giclée they are assured to possess something rare and exquisite. Giclees are well established in the art world; they are bought and sold in world class auctions as well as in galleries. Many museums display giclees. Listen to your clients: I recently had a call from a portrait artist. She has a business where customers come to her for family portraits she makes on watercolor paper. She had a few inquiries regarding making copies so that more than one household could have the portrait of their loved ones. At the same time they asked for a quality print, possibly on the same paper. We reproduced the original and it was virtually impossible to distinguish it from the giclée. Now the artist was happy to make additional income and the families had as many portraits as they wanted! No matter what the market is, whether it consists of commissioned art or not, high quality reproductions can generate an additional stream of income given the proper marketing. How can you increase the value of your artwork? One proven method is to create posters (It has been done for a long time by artists and photographers) and sell the posters at art shows. This creates a buzz and facilitates the selling of your work in a poster format to be displayed in various locations. A well designed poster is one of the best advertisements! For information on special rates for poster creation contact our commercial site. Second, create art and make high quality giclée reproductions without ever selling your originals. Make for example an artist proof edition of 25, sign it and release it as the only art available. If you wish to be able to sell your original you can do so and still increase the value of your art. Start with small limited editions. As soon they are sold out the value will increase. Always always always establish and maintain a personal relationship with every past, current and future buyer of your art! Buyers connect emotionally with the art as well as the creator. They will be more receptive to collecting more work if they feel a bond. Use the Internet Create a website with a portfolio so people can see the art. Add the URL to business cards, posters, postcards etc. Optimize the site for keywords you want to target (i.e. abstract paintings, oil paintings of flowers, portraits on oil etc.) The artist is encouraged to pre-sell the complete limited edition if a LE is decided. It is a good idea to track the collectors and notify them when the particular edition is sold out. Another advantage of having a website is to create a newsletter notifying people of limited edition publication and selling out as well as accomplishments and new art. These practices reinforce the added value of their current (or potential) purchase. Last but not least, ask for a Certificate of Authenticity from the printmaker.
Giclée and art related links I included some links to help marketing giclees. All the following are high visibility sites we researched and found on the top of major search engines for relevancy: Allpconline: Giclee Printing: over a decade serving artists and photographers with giclee reproduction services. Giclee Information - Information on giclee equipment, supplies, printing and selling. http://www.islandart.com - online art distribution and gallery sGALLERY - Photorealistic Oil Paintings Gallery & Art News - photorealistic oil paintings & ART links. Over 350 exclusive paintings in photorealistic, realistic and impressionistic styles. ART catalogue, purchase & sale of paintings, painting lessons. Thousands of Artist, Art and Gallery Links Linkism Art Directory - Fine Artists and Art Resources Online ArtNetwork Art marketing website Photographymania.com - Photo search engine Art-Mine.com, original art online - Wide variety of original fine art for sale. Personalized art consulting services. Mediums include; paintings, sculpture, photography, drawings, mixed media and more. Under the management of Agora Gallery. Established in 1984. Free auction records. Price database for art. Click here: art signatures & monograms Artmakers Art Drectory Links Artmakers: The artmakers of America are the heart of America. It is the creative people of a culture that give it life. Ben Zvi unusual visual art - unusual art, wood carving, visual arts, fine art, mix media, art illusion. Digital Eyes - Mixed Media and Photography - Gallery of original digital mixed media and photograph by Maine artist Jeri Holt. Matted fine art prints of these unique original or heirloom images will make your home or office stand out! Art Prints HQ - categorized directory for Art Prints - everything to do with Art Prints! ArtzBox - Watercolor pet paintings by Nana Lau. Cats and dogs in chinese abstract style. Custom name painting, zodiac art, calligraphy. Original paintings for sale on eBay. FREE Chinese name translation. Virtual Printer - Quality Poster Printing, Brochure Printing - Posters, Flyers (Light and Heavy), Folders, Postcards, Stickers and our Specials printed to a high quality. ArtistPortfolio.Net - Free Online Gallery Creation Tool For Artists |